Beyond Billboards: How Pune Brands Can Build Memorable Digital Experiences

 Pune is a colorful, vibrant city with multiple identities. While famous for its narrow ancient lanes, it is also popular for its lavish tech and business districts. On the other hand, it has also been one of the continent’s most important educational hubs. Not to forget the unique humor and intelligence of the natives, fondly called Punekars.

Now, in such a versatile city, brands cannot rely on static billboards or archaic concepts. They must go beyond the conventional to serve or fulfill the branding demands and expectations of a city as demanding as Pune.

Therefore, billboards must not just create visual delight but memorable digital experiences for Pune’s tech-savvy audiences. Let’s see how brands can do that.

  • Interactive Motion Sensor Billboard

Brands can consider installing digital billboards that react to movement like running, waving, or even stopping. When someone scans the QR code, they unlock mini-games, AR filters, or coupons. For example, a mall can install a motion sensor hoarding with a QR code with a Shop with Us invitation, leading to a sign-up for a local shopathon event.

  • Data-Driven, Real-Time Billboards

Companies can display dynamic messages based on live data, like weather or events. For instance, something like, It is 40 degrees-Celsius – Time for a Cool-Down! But that’s not it. The billboard can encourage users to post with a hashtag to be seen on the live display.

For instance, a local soft drink brand can show live temperature and invite viewers to click selfies with the drink with a cool hashtag to appear on the digital hoarding.

  • AR Billboards

This can include billboards with experiences that come alive when an onlooker scans them through the phone. For example, a leading fashion brand at a large mall can offer a virtual try-on through AR (Augmented Reality). Thus, users can scan the code and see themselves in outfits. Once they do that, they will receive instant discount coupons or codes, potentially driving an action that works in favor of the brand.

  • Gamified Hoardings

Imagine screens turning into interactive games! Yes. That’s the magic that gamified billboards can create. For instance, the billboard can turn into a quiz about Pune or perhaps a virtual challenge. Users can scan the QR code and play the game via their phone, appear on the game’s leaderboard, and earn rewards in the form of cashback codes, discounts, gift vouchers, etc.

  • Local Community Campaigns

Businesses can even use festivals and events to invite user participation through social media. For instance, a café might ask users to post study-night selfies with a hashtag. Top entries appear on digital screens and get exciting rewards.

  • Sequential Storytelling

Now, what could this be? Position two to three billboards along a route. Each hoarding reveals a part of a story. So, scanning one screen leads to the next chapter and so on.

For example, a travel brand may install a billboard saying Explore Pune in Just 4 Steps!  Each board links to hidden city gems and then offers exclusive discounts.

Final Words!

Ads have changed in every form. So, why not billboards? Interactive hoardings are an effective way of connecting with multiple people at a time, ensuring a much higher engagement than displaying an ad in isolation. Thus, do you also want to harness the power and engagement of interactive digital billboards for your business? Then, partner with Prajapati Advertising. We integrate physical and digital advertising to create memorable experiences that engage people more meaningfully. Call us at +91 99 22 138 138 to explore more about services and support.

This content is originally posted on: https://prajapatiadvertising.com/

Source URL: https://prajapatiadvertising.com/beyond-billboards-how-pune-brands-can-build-memorable-digital-experiences/

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