Roles And Responsibilities of an Advertising Agency in Pune
Welcome back, advertising aspirants! In the preceding blog, you saw how to start an advertising agency . But as you know, merely starting an agency doesn’t suffice. You must also know how to run one. Now, although not the only thing, to be a successful advertiser, you must understand the various roles and responsibilities that an advertising agency in Pune handles. A comprehension of what you must do will help you not just stay afloat but thrive amidst the city’s competitive advertising environment. So then, let’s look at the ten major responsibilities ad agencies shoulder. Brand Strategy When you think of strategy, campaigns are usually the first thing that comes to mind. But in reality, campaigns step in much later. Identity is the foundation of every brand, no matter how big or small, or in its domain. Ad agencies establish this identity at the outset. They shape positioning that lets businesses stand out in Pune’s market, whether it...