8 Outdoor Advertising Trends to Watch in Pune
An IT and manufacturing hub, Pune is one of the major business centers of India. It hosts a competitive and constantly evolving business environment, where trends, including those of advertising keep changing. If you are a company looking to advertise your offerings outdoors, knowing what’s trending can help you keep up with the trend and create a competitive ad campaign. We’ve identified eight such trends for you. Let’s look at them. Digital Billboards Digital Out-of-Home (DOOH) is quickly gaining popularity. You can see many of them across various newly developed localities like Hinjawadi, Wakad, Baner, Bavdhan, etc., and some old ones as well like Deccan, Kothrud, Chinchwad, and more. They are catchy, more vibrant, and therefore effective. Programmatic Buying You can also buy outdoor ads programmatically. Brands these days use real-time data like traffic, weather, etc., to trigger specific ads. These ads enable hyper-targeting without requiring the brand to...