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Showing posts from March, 2024

The Art of Storytelling: Engaging Outdoor Ad Campaigns in India

  Storytelling is considered one of the best forms of marketing. It is more persuasive, memorable, and therefore much more effective than other forms of advertising. However, storytelling has to be engaging enough to keep onlookers hooked on an advertisement. So, what makes an outdoor storytelling ad campaign so compelling?   Prajapati Advertising , a trusted   outdoor advertising company in India , looks at six elements of an engaging outdoor advertising campaign. Making a Storytelling Outdoor Ad Campaign More Immersive – 6 Must-Have Elements From engaging visuals to an encouraging call to action, here are six elements every storytelling outdoor ad campaign should have. Attractive Visuals Visuals quickly catch the attention of every onlooker. Hence, outdoor campaigns should feature attractive visuals related to the storyline. Besides, it should be remembered that outdoor campaigns have limited time to capture the viewer’s attention. Hence, the hoarding or any other mediu...

Connecting with Culture: Influential Local Themes for Indian Outdoor Ads

  Leveraging culture as a medium to create an emotional connection is traditional. However, with time and experience, advertisers worldwide have explored it in various ways, helping brands become household names. No wonder many jewelry brands, food and beverage enterprises, automobile companies, etc., create a cultural and emotional appeal in their marketing communication and strengthen their brand position. However, what are the different themes that can help brands use the cultural medium optimally? As an  advertising company in Pune  with more than a decade of experience, we’ve identified five of them in this blog. 5 Influential Cultural Themes for Indian Outdoor Advertisements Here’s how brands, with the help of an  outdoor advertising company in India , can capitalize on the cultural aspect through outdoor advertisements. Indian Festivals Festivals are amongst the most commonly used elements within Indian culture for advertisements. India is known for its vibran...