Posts

Showing posts from February, 2024

Revolutionary Marketing Tactics to Boost Brand Visibility and Sales

  A company’s marketing strategies can make or break it. Besides, since it is at the beginning of a brand’s journey and also an ongoing activity, every company should design its marketing strategy meticulously and thoughtfully. In addition to helping a company accomplish various goals, marketing essentially helps enhance a brand’s visibility and sales as well. So, as an   advertising company in Pune   with expertise in marketing, we’ve identified a few marketing tactics to enhance brand visibility and sales. 5 Marketing Tactics to Augment Brand Visibility and Sales Here are five marketing tactics companies can integrate in their marketing strategy to amplify brand visibility and sales. Social Media Marketing The average daily time people spend on social media is increasing by the year. In 2023, it was approximately 150 minutes, up from 146-148 minutes in 2022. Thus, one can only imagine the exposure brands can get through social media. Accordingly, companies should use po...

How Hoarding Psychology Influences Impulse Buys in Advertising?

  Fundamentally, advertising is about creating awareness and spreading the word. But a sensible advertiser looking to create tangible value from a particular campaign, would look beyond the conventional peripheries of advertising.  Every ad campaign has a unique objective. However, a commercial ad would always have a sales angle. But merely appealing to people to buy something doesn’t work. People would have more excuses to avoid buying something than reasons to buy it!  Here, advertisers should focus on creating reasons or urgencies that drive impulsive and immediate buying. So, what techniques can steer impulse purchases through  hoarding advertising in pune ? Let’s look at a few of them. Creating Urgency People value something more when it is limited. Hence, using words or phrases like offer valid until stock lasts, limited period offers, exclusive limited validity offers, limited period discount, etc., helps create a sense of urgency, scarcity, and excl...